Join the Alamo City Guards as we march in the King William Fair Parade, a festive celebration of San Antonio’s culture and history! Whether you want to march with us or cheer us on from the sidelines, we would love to see you there and share this fun experience with our community!

It is a festive celebration of San Antonio’s culture and history that takes place every year during Fiesta. The parade features colorful floats, marching bands, dancers, and performers that showcase the timeline of San Antonio’s Fiesta tradition, which dates back to 1891. The parade route is 1.5 miles long and lasts approximately 90 minutes. The parade is one of the highlights of the King William Fair, which also includes food and drink booths, a Kids Kingdom area, and live entertainment across 15 residential blocks. The King William Fair is the primary fundraising event for the King William Association, a non-profit organization that works to preserve and protect the oldest residential historic district in Texas and promote the unique cultural heritage of San Antonio. The King William Fair Parade is a fun and family-friendly event that attracts approximately 35,000 visitors every year.